Telecom

Telecom has a specific problem. The product is invisible infrastructure, and nobody is convinced by a slide about latency. For the launch of Ooredoo Tunisia's 5G network, we built an interactive journey mixing augmented reality, interactive video and generated 3D content, with quizzes and polls keeping guests active rather than seated. For Sync'G, Samsung appliances themselves became interactive mapping surfaces, chained by a synchronisation game that unlocked a 360 degree projection on success. In both cases the move was the same: stop explaining the network and let a visitor produce it with their own hands.