BYD Tunisie · 2026 · Brand activation

BYD Dolphin SURF Launch

An animated entrance tunnel and lateral LED screens across a 1000 sqm space, for the Tunisian launch of BYD's electric city car.

BYD launched the Dolphin SURF in Tunisia on 15 January 2026, in front of partners, press and the electric mobility sector. The venue ran to a thousand square metres, which is enough space to lose an audience entirely if nothing carries them from the door to the car. The visual system starts before anyone sees the vehicle. The entrance tunnel is animated, so arriving is already part of the reveal rather than a queue in front of it. From there, lateral LED screens carry the space, holding the brand language across the room and building toward the moment the car appears on stage against the main wall. FMRXR produced the content running on the LED surfaces throughout, from the tunnel sequences to the screens framing the reveal. The work is content for a system that someone else installed, which is its own discipline: the image has to read across very different surface geometries, at very different viewing distances, without the brand identity breaking between one wall and the next.