Ooredoo Tunisie · 2025 · Brand activation
Ooredoo 5G Launch · AI-Driven Immersive Experience
An AI-driven immersive and interactive experience for the launch of Ooredoo Tunisia's 5G network.
24
Governorates live
The network was already running nationwide on the launch night.
19.02.25
Launch night
The minister, partner companies, press and influencers in one room.
An immersive, interactive experience built for the launch of Ooredoo Tunisia's 5G network on 19 February 2025. The brief was not to explain 5G but to let people feel it. The journey blends digital and physical so guests discover the technology through play rather than demonstration. The system combines augmented reality, interactive video and generated 3D content to show what 5G does in real time, with quizzes, polls and animations that keep the audience active rather than seated. The technical architecture absorbs simultaneous interactions without interruption across the whole event, and the art direction stays aligned with Ooredoo brand guidelines. FMRXR also handled overall production, coordinating technical, creative and marketing teams.
Role
Creative direction · Immersive journey design · Art direction · Technical architecture · Overall event production
Stack
Augmented reality · Interactive video · 3D content · Real-time multi-user interaction
Similar brief?
Build an experience like this one.