Brand Activation

Brand moments where the product carries the message instead of a screen placed next to it.

Most activations add a screen to a room and call it immersive. The better move is to make the thing the brand already wants people to look at into the surface the message is generated onto. For Sync'G, Samsung appliances became interactive mapping surfaces chained together by a synchronisation game: activate each one in the right order within the time limit and a 360 degree light projection unlocks. 5G stopped being a number on a chart and became something a visitor either beats or does not. For BYD, the system started before anyone saw the car, with an animated entrance tunnel and lateral LED screens holding a thousand square metre space together. For Ooredoo, augmented reality, interactive video and generated 3D content kept guests active rather than seated. We also handle the production side when it is needed, coordinating technical, creative and marketing teams through to the night itself.

• ▸Mechanics that make visitors act, not watch
• ▸Content that reads across very different surface geometries
• ▸Measured results: a single CGI post delivered 152,000 views for CRK
• ▸Overall production coordination through to opening